Higher education has seen incredible growth for 80 years — more students, more money, more economic demand, and more social prestige. Unfortunately, thanks to a demographic aftershock of the Great Recession, this run of good fortune may be coming to an end. Uncertainty and unemployment led to a decrease in birth rates, and even today, birth rates remain low. Thus, we’ve seen declining post-secondary enrollment, particularly in regions with below-average birth rates and frequent out-migration. As a result, classes will contract over the next two decades; a phenomenon that’s been dubbed the “enrollment cliff.”

In 2020, Canada’s universities, colleges, and registered apprenticeships had a total enrollment of over 2.7 million individuals, representing about 7.5% of the Canadian population — a figure larger than the combined population of the Maritimes. While domestic enrollment growth in Canada has slowed since 2011, an explosion of international student enrollment starting in 2016 has helped expand Canada’s student population.

For the past 28 years, here at the SchoolFinder Group we’ve been working to help students find the right school, and schools find the right students. We’re experts in optimizing marketing efforts for institutions like yours. We offer a range of services to help you build your brand, generate leads, and increase enrollment.

But don’t just take our word for it — we’ve helped countless schools across Canada and around the world successfully recruit students. We offer analytics and campaign reporting that provides our clients with deeper insights into their marketing efforts. Our data-driven approach can help optimize your marketing efforts and ultimately recruit students.

At the SchoolFinder Group, we’re committed to helping you achieve your goals. We can see the “enrollment cliff” and we’re here to help you stay on solid ground. If you’re interested in learning more about how we can help you, get in touch.

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