In today’s digital age, qualified lead generation plays a pivotal role in the success of any post-secondary institution. With increasing competition, harnessing the power of digital strategies has become all the more important.
One of the most powerful strategies on our platform continues to be digital lead generation, or what we call LeadMatch™.
We’ve seen significant growth on SchoolFinder.com and StudyinCanada.com over the past six months when it comes to the number of students requesting information. We analyzed the data from January 1 – June 30, 2023 and compared it to the same time period in 2022.
The results show a 27% increase in the number of unique students who’ve requested information — which totals over 55,000 requests since the start of 2023. These leads include Canadian and international students interested in undergraduate and graduate studies.
Here’s the breakdown:
| 2023 | 2022 | % Change | |
| Unique Students | 13,154 | 10,362 | 26.9% |
| Total Leads | 55,518 | 43,634 | 27.2% |
| Average Leads Requested Per Student | 4.22 | 4.21 | 0.2% |
The increased number of qualified student leads signals positive implications for our educational partners, because it means they have a larger pool of potential applicants to choose from. And, the average number of leads requested has stayed about the same, which indicates that there isn’t an increasing amount of competition among students between schools.
Our mission remains the same: to help students find schools, programs, and scholarships — and to help you find and recruit the right students. As we continue to evolve, we hope to ensure a wider pool of opportunities for educational institutions and prospective students alike.
To get started on the platform or to learn more about digital lead generation, don’t hesitate to reach out!
The SchoolFinder Group
Some additional resources:
