Are your students truly satisfied with their major choices?

The data from the annual Brainstorm Student Interests Report — a comprehensive study of Canadian students’ career interests and post‐secondary experiences — sheds light on this very question and offers insights that could reshape our approach to supporting students’ academic decisions.

According to the survey findings, 63% of students agree or strongly agree with the statement, “If I had to do it all over again, I would select the same major.” This statistic, which may appear promising, also suggests that a significant 37% of students might have different inclinations when given a second chance.

But here’s where the plot thickens, and institution types come into play. Intriguing disparities emerge when we look at this data through the lens of universities versus colleges. Among university students, 64% would stick with their initial major choice. However, among college students, this number drops to 58%.

Undoubtedly, a substantial number of students remain steadfast in their chosen majors. Yet, acknowledging the 37% (more than one-third of students!) who are unhappy with their choice opens a gateway for introspection into our academic advising, teaching, and recruitment methodologies. 

How can we ensure that students possess the tools to make informed decisions regarding their academic journey? How can we offer the necessary guidance to help them flourish, irrespective of their chosen institution?

The number of students dissatisfied with their major choices is a missed opportunity for colleges and universities to cultivate a supportive environment and nurture fulfilled alums

Choosing the right major is complex. It’s not just about academics; it’s about discovering one’s passion, understanding personal strengths, and envisioning a future career. Therefore, every educational institution must foster an environment where students are informed about their options and empowered to make choices that align with their aspirations.

Are you ready to revolutionize the way you support your students? Subscribe for more insights from the “the weekly STAT Round-Up 2023” report.

About Brainstorm

Brainstorm Strategy Group Inc. provides strategic advice, insightful research, and professional development for employers and educational institutions to help them attract, engage, and recruit the next generation.For more information or to schedule an interview with Graham Donald, Founder and CEO, please contact

To learn more about The SchoolFinder Group or for help reaching these students, email us at

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