4 Higher Ed Lead Gen Myths, Dispelled

4 Higher Ed Lead Gen Myths, Dispelled

Recruiting students is a moving target. As the world moves away from traditional marketing in favour of
digital, that target is only moving faster. To stay competitive, you have to use every digital marketing
tool available, and none are as important as lead generation.

Leads can be generated by digital ads, or purchased from vendors in the educational space. On the
former, much ink has been spilled. The latter, though, is cloaked by misapprehensions. Let’s tackle the
four biggest myths around generating student leads.