by Haley Prentice | Jun 29, 2021 | Article, Lead Generation
Although the 2020-21 academic year forced us to adopt virtual events, as we head into the fall, things aren’t looking so black-and-white. Whether your institution is planning on going entirely in-person or is looking at a more hybrid model, virtual events have...
by Haley Prentice | Jun 14, 2021 | Article, Lead Generation
For incoming post-secondary students belonging to Gen Z, there’s an expectation of immediacy when it comes to how they communicate. Used to instant feedback via Google search and social media notifications, these digital natives have really prioritized speed in...
by Haley Prentice | Jun 1, 2021 | Lead Generation
For most students, deciding where to go after high school is a substantial decision, one that often involves careful deliberation and thought. Yet, while we know how complicated this decision can be, how often do we send only one or two emails to prospects and expect...
by Haley Prentice | May 11, 2021 | Lead Generation
If you’re finding your lead generation tactics ineffective, it could be because of an under-performing or non-existent communications plan. Having a communications plan in place to turn those leads into conversions is of the utmost importance, and one of the most...
by Haley Prentice | Oct 19, 2020 | Article
Over and over again, students have told us that email communication is the best way to reach them. If set up properly, it’s a powerful way to provide personalized and relevant content with minimal time on your end. Through our platform each week, we send anywhere from...
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