Agriculture in the Classroom Canada:
The Scholarship Marketing Success Story
When it comes to marketing your scholarship, you want to ensure that you’re reaching the right students. Oftentimes, different organizations have different target audiences, so employing a targeted marketing strategy is the best way to boost brand awareness and generate quality applications.
In Spring 2022, we worked with Agriculture in the Classroom Canada (AITC-C) to help increase student awareness about the agricultural studies field, as well as market their two scholarships.
The SchoolFinder Group is excellent to work with — they provide quality promotion of scholarships and are highly responsive. We appreciate the opportunity to work with them to promote scholarships that encourage Canadian school-aged students to thinkAG when exploring their future career options!
Specifically, there are three distinct ways we helped AITC-C market their scholarship program:
Featured Scholarship
A featured scholarship listing means your award will display on the main page of ScholarshipsCanada.com.
In this case, AITC-C featured their 2 scholarships for a total of 3 months leading up to the application deadline. DFC was featured for 1 month and G3 for 2 months.
Featured Scholarship: DFC Here for Tomorrow
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total clicks
Featured Scholarship: G3 Grow Beyond
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Email Marketing
A targeted email campaign means you can reach the exact type of student you’re looking for, based on a variety of parameters that include: age, location, program(s) of interest, citizenship, gender, and more.
For AITC-C, there were 3 total campaigns split across the 2 scholarships:
- DFC Here for Tomorrow Scholarship: 1 campaign to students and 1 to counsellors
- G3 Scholarship: 1 campaign to students
DFC Here for Tomorrow Scholarship Email Campaign
Objective
To generate applications for the scholarship as well as build agricultural awareness.
Target Audience
Students in grades 10-12 living in Canada as well as Canadian school counsellors.
Method
We sent 1 email to both target audiences 1 month before the deadline.
Student Email
Subject Line
Noah, discover how you can apply to receive $2,500!
Preheader
If you’re a Canadian student in grades 10-12 looking to apply your creativity towards your future, then this scholarship is for you! Two winners will receive the $2,500 prize.
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unique open rate
students engaged
Counsellor Email
Subject Line
Ivan, discover how your students can apply to receive $2,500!
Preheader
This new scholarship from Dairy Farmers of Canada and Agriculture in the Classroom Canada encourages career exploration in the classroom. In its first year, two recipients will receive $2,500!
total sent
%
unique open rate
counsellors engaged
G3 Scholarship Email Campaign
Objective
To generate applications for student pursuing agricultural studies in post-secondary.
Target Audience
Students graduating high school in 2022 with an interest in studying agriculture or a related field.
Method
We sent 1 email 1 month before the deadline.
Subject Line
Hamzah, how does a $4,000 scholarship sound?
Preheader
G3 is giving university scholarships of $4,000 to 6 Canadian high school students with bright ideas for Canadian agriculture. Want a chance to win? Submit your innovative idea by May 2, 2022!
total sent
%
unique open rate
students engaged
Discover Articles
A Discover article is a great way to boost overall brand awareness for your scholarship. In this case, our team wrote and published 2 articles for AITC-C; 1 for each scholarship.
Discover Article: DFC Here for Tomorrow
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Discover Article: G3 Grow Beyond
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The Results
Overall, AITC-C were very pleased with the results and were able to attribute a significant amount of their applications to the marketing we executed. We’re looking forward to working with them again in 2023 and beyond!
For Fall 2022
%
of their applicants came from marketing attributed to ScholarshipsCanada
Next Steps
If you have any questions about starting a scholarship program or would like to discuss managing, marketing or adjudicating your existing scholarship program, contact us at:
The SchoolFinder Group Team
info@schoolfindergroup.com
Further reading:
» Marketing, Managing, & Adjudicating Scholarships: Opterus Success Story
» How to Develop Your Own Scholarship Program
» The Most Effective Scholarship Marketing Strategies
» ScholarshipsCanada Content Calendar 2023
» The SchoolFinder Group Email Query Fields
