Increasing Student Enrollment for Fall 2022:
Alberta University of the Arts' Success Story
Increasing applications for your institution is one thing, but what you really want is to ensure that those applicants convert into enrolled students. By employing a targeted marketing strategy, you can help ensure that you not only increase your number of applicants, but the quality of the students who apply — and then accept their offer.
Recently, we worked with Alberta University of the Arts to generate qualified leads and turn them into enrolled students for Fall 2022 utilizing various marketing strategies.
In just over a year of partnership with the SchoolFinder Group, we’ve seen the quality of our leads increase, as well as a significant overlap between these leads and accepted offers. LeadMatch™, along with our featured elements and drip email campaigns, have really helped improve our enrolment numbers. The SchoolFinder Team does a great job working with us in a collaborative manner to ensure we are achieving our institutional student recruitment goals and targets.
In this case, we used 3 distinct strategies to market AUArts on the SchoolFinder and StudyinCanada platforms:
Featured School & Program Listings
A featured listing means your school, program, and/or scholarship will display on the main page of SchoolFinder.com, StudyinCanada.com, and/or ScholarshipsCanada.com.
In this case, AUArts used Featured School as well as their ‘First Year Studies’ program for a combined total of 12 months.
Featured School Listing
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total clicks
Featured Program Listing
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Targeted Email Campaigns
A targeted email campaign is one of the best ways to reach the students who match your recruitment goals. Using our database of over 1 million students, we can target them based on age, location, program(s) of interest, academic average, heritage, and more.
In the AUArts case, they sent 4 targeted email campaigns with a goal to build brand awareness, generate sign-ups for their various recruitment-related events, and remind students of important deadlines.
Here are the details from the AUArts campaigns:
Objective
To build brand awareness and generate applications for Fall 2022.
Target Audience
Current students aged 17-21, living anywhere in the world, interested in any program offered by AUArts.
Method
From October to January, we sent 4 emails pertaining to different topics: Open House, admission deadline, etc., which helped to build brand awareness and ultimately drive conversions.
These 4 emails provided brief details with a clear call-to-action (CTA) about the various events and helpful information to increase engagement and ultimately clicks.
Email 1: Fall Open House
students reached
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unique open rate
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Email 2: Portfolio Days
students reached
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unique open rate
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Email 3: ShowOff! Competition
students reached
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unique open rate
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Email 4: Application Deadline
students reached
%
unique open rate
clicks
Lead Generation Through LeadMatch™
Our LeadMatch™ service matches you with students based on the type of students you want to recruit. When a student is matched with your school and program, you’ll receive over 20 pieces of information including location, age, gender, programs of interest, academic average, and more.
AUArts wanted to recruit students living anywhere in the world with an interest in one of their programs. Throughout the year, they generated 120 leads, 67 of which intended to enroll for Fall 2022.
The Enrollment Results
Using this multi-faceted marketing approach, 12% of leads applied to AUArts for Fall 2022 —
a result of 13 applications and 8 admitted students.
AUArts generated
admitted students for Fall 2022
Next Steps
To get help with generating leads or developing your marketing strategy, contact us at:
The SchoolFinder Group Team
info@schoolfindergroup.com
Further reading:
» How Capilano University Uses Drip Email Marketing to Recruit Students
» How Vancouver Island University Uses Drip Email Marketing to Recruit Students
» Utilizing Nurture Marketing to Recruit Students
» The SchoolFinder Group Email Query Fields
