Your Products + Our Audience = A Recipe for Success

The CMA NXT Success Story

Building brand awareness through targeted marketing is essential for organizations looking to stand out in a crowded market.

Since 2019, our partnership with CMA NXT has helped them connect with students and young professionals, cultivating a strong brand identity throughout Canada. This collaboration has resulted in thousands of platform activations year over year!

We’ve been working with the SchoolFinder Group for several years now to promote the CMA NXT platform to students across Canada. Utilizing a range of marketing tactics that include drip email marketing, a featured scholarship listing, and social media posts, we’ve been able to reach our target demographic and generate sign ups to our site year over year. In 2023, we exceeded our 2022 sign-up numbers!

Samantha Aulakh

Marketing Manager, CMA

Specifically, there are three targeted marketing tactics we employed with CMA NXT to promote the value of their platform:

 

    A featured scholarship listing means your award will display on the main page of ScholarshipsCanada.com.

    In this case, CMA NXT operates a quarterly $250 giveaway for anyone who signs up to their site. We manage the giveaway and allocate a prize winner each quarter. This runs all 12 months throughout each year. 

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    Drip Email Campaigns

    A targeted email campaign means you can reach the exact type of student you’re looking for, based on a variety of parameters that include: age, location, program(s) of interest, citizenship, gender, and more.

    For CMA NXT, we’ve targeted a variety of different demographics over the years, including grad students, young professionals, and students pursuing a marketing or business degree.

    Here’s an overview of our most recent campaign:

    Objective

    To generate platform activations on the CMA NXT platform.

    Target Audience

    Students living in British Columbia and Ontario, aged 17-30, with an interest in careers.

    Method

    We sent a total of 5 emails weekly to this group between November to December 2023. 

    Subject Line

    Transform your job search with these insights, Rachel!

    Preheader

    In the dynamic world of marketing, the door to your dream career is swinging wide open. Are you ready to step through?

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    This email provided the necessary details with a clear call-to-action to increase awareness and drive platform activations

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    Social Media Posts

    Social media ads get posted on our ScholarshipsCanada Instagram, Facebook, and Twitter accounts.

    In this case, we make quarterly posts that help support the contest and drive platform activations for the CMA NXT platform.

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    The Results

    Overall, the marketing efforts we’ve executed have played a pivotal role in driving a substantial increase in platform activations to the CMA NXT platform year over year. 

    Through our collaboration with the Canadian Marketing Association, the SchoolFinder Group has generated

    platform activations to the CMA NXT platform in 2023

    This is a 25% increase in platform activations compared to 2022 (4,513).
    That means, our successful partnership has contributed to a total of 10,165 activations on the CMA NXT platform over the past two years

    Next Steps

    If you have any other questions, don't hesitate to reach out!

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