Your Products + Our Audience = A Recipe for Success
The CMA NXT Success Story
Building brand awareness through targeted marketing is essential for organizations looking to stand out in a crowded market.
Since 2019, our partnership with CMA NXT has helped them connect with students and young professionals, cultivating a strong brand identity throughout Canada. This collaboration has has resulted in thousands of sign ups year over year!
We’ve been working with the SchoolFinder Group for several years now to promote the CMA NXT platform to students across Canada. Utilizing a range of marketing tactics that include drip email marketing, a featured scholarship listing, and social media posts, we’ve been able to reach our target demographic and generate sign ups to our site year over year. So far in 2023, we are on track to exceed our 2022 sign-up numbers.
Specifically, there are three targeted marketing tactics we employed with CMA NXT:
Featured Scholarship
A featured scholarship listing means your award will display on the main page of ScholarshipsCanada.com.
In this case, CMA NXT operates a quarterly $250 giveaway for anyone who signs up to their site. We manage the giveaway and allocate a prize winner each quarter. This runs all 12 months throughout each year.
average views per year
average clicks per year
Drip Email Campaigns
A targeted email campaign means you can reach the exact type of student you’re looking for, based on a variety of parameters that include: age, location, program(s) of interest, citizenship, gender, and more.
For CMA NXT, we’ve targeted a variety of different demographics over the years, including grad students, young professionals, and students pursuing a marketing or business degree.
Here’s an overview of our most recent campaign:
Objective
To generate sign ups on the CMA NXT site.
Target Audience
Students living in Canada, aged 21-24, with an interest in careers.
Method
We sent a total of 4 emails weekly to this group between March to April 2023.
Subject Line
Rachel, are you looking for tips to master the job market?!
Preheader
We all want to find the perfect job after graduation, but in a crowded job market, it’s important to stand out and put your best foot forward. Here’s how you can get there!
total delivered
%
unique open rate
students engaged
This email provided the necessary details with a clear call-to-action to increase awareness and drive application clicks.
Email 2
total delivered
%
unique open rate
students engaged
Email 3
total delivered
%
unique open rate
students engaged
Email 4
total delivered
%
unique open rate
students engaged
Social Media Posts
Social media ads get posted on our ScholarshipsCanada Instagram, Facebook, and Twitter accounts.
In this case, we make quarterly posts that help support the contest and drive sign ups.
accounts reached
impressions
The Results
Overall, the marketing efforts we’ve executed have played a pivotal role in driving a substantial increase in sign ups to the CMA NXT platform year over year.
As of July 31, 2023, we’ve generated
sign ups in 2023
Next Steps
If you have any questions about marketing on our platform, contact us at:
The SchoolFinder Group Team
info@schoolfindergroup.com
Further reading:
» Marketing, Managing, & Adjudicating Your Scholarship: The Opterus Success Story
» How to Develop Your Own Scholarship Program
» The Most Effective Scholarship Marketing Strategies
» ScholarshipsCanada Content Calendar 2023
» The SchoolFinder Group Email Query Fields
