» Email remains the best way for reaching out to your leads, as 87% of prospective students indicate email as their preferred communication method.

» Email gives you the power to segment, build relationships and trust, build your brand, and actively move students through the recruitment cycle.

» Don’t overlook mobile! Up to 60% of email opens are on mobile, especially when it comes to Gen Z. 

1. Speed

» Gen Z’s have prioritized speed in communication, with the expectation to be communicated with immediately.

» As students request information from an increasing amount of schools, you want to be at the forefront.

2. Relevance

» Always aim to be relevant and engaging with your communications.

» The best responses are those that feel personalized and unique to each student.

» All communication should serve a purpose — avoid communicating “just for the sake it”.

» EX: Sending a program specific email to a student interested in a particular program.

3. Persistence

» By using personalization and asking questions, you can encourage students to follow up.

» If you try at least 6 times, you have a 93% chance of making contact instead of 39% if you only try to contact them once.

» Be informative and generate interest without being excessive.

» We wanted to know how (and if) student enquires are being managed.

» “Julia” is in grade 12, living in Ontario and interested in business, and “Aliya” is in grade 12, living in India and interested in coming to Canada to study a STEM program. They sent requests between Oct. 14-26.

Responding is critical — time lapse is important too

» The average response time was 7.4 days, shorter than 8.4 days when we conducted the test in January 2021

» 57% of schools responded at least once:

If you’d like to know how your school ranked or if you’re looking for assistance with your lead responses, don’t hesitate to reach us at info@schoolfindergroup.com