SFG LeadMatch™ Report 2022
Student Leads Generated Across the SchoolFinder Group Platform
LeadMatch™ is a SchoolFinder Group program that matches students who create or update their account on SchoolFinder.com, ScholarshipsCanada.com, or StudyinCanada.com. Based on their profile (level of study, program of interest and study location of interest), the algorithm will match them to schools. They then select the schools from whom they want to receive further information.
The program has been highly successful, generating over 1.5 million requests since its launch. And because students are matched, the quality of the student leads is high.
This report looks at the student leads generated through LeadMatch™ in 2022.
Number of Requests & Students
The number of requests was up 4.9% from 2021 and the number of students requesting information was down slightly from 2021. What’s interesting is that the average number of schools per request is up at 4.8%. In fact, this is a record and may reflect students being more open to options.
| 2022 | 2021 | Change | |
| Number of Requests | 123,067 | 117,343 | 4.9% |
| Number of Students | 25,635 | 26,536 | -3.4% |
| Number of Schools / Requests | 4.8 | 4.42 | 8.6% |
Country of Residence
Over 170 countries were represented, but by far the largest country of residence was Canada, followed by Nigeria and India. Here are the top 10.
| Countries | Number of Requests |
| Canada | 104,720 |
| Nigeria | 2,987 |
| India | 1,244 |
| Ghana | 786 |
| Egypt | 708 |
| Pakistan | 706 |
| United States | 658 |
| Kenya | 579 |
| Saudi Arabia | 570 |
| Philippines | 481 |
Level of Study
The majority of requests were from undergraduate-bound students (diploma and bachelor) followed by continuing ed, grad studies, and online.
- Undergraduate Studies 94.0%
- Continuing Education 2.4%
- Graduate Studies 1.8%
- Online/Distance Education 1.3%
- Language School 0.3%
- High School 0.2%
Top 30 Fields of Study
There were over 3,000 fields of study — here are the top 30.
| Programs of Study |
| Computer Science |
| Psychology |
| Biochemistry |
| Biology |
| Mechanical Engineering |
| Political Science |
| Kinesiology |
| Business Administration |
| Business Administration and Computer Science Double Degree |
| Accounting |
| Software Engineering |
| Business Administration and Computer Science (BBA/BSc) Double Degree |
| Criminology |
| Sociology |
| Health Sciences |
| Business |
| Nursing |
| Computer Science (BSc) |
| Computing Science |
| English |
| Social Work |
| Psychology (BA) |
| Chemistry |
| History |
| Computer Game Development |
| Business Administration (BBA) |
| Biomedical Sciences |
| Civil Engineering |
| Computer Engineering |
| Bachelor of Technology (Digital Health) |
Top Schools
There were 159 schools in the LeadMatch™ program in 2022 (this is a paid service). Some schools received thousands of leads and some single digits (this varies with the number of programs and targeting). The average number of leads received by a school was 774.
The following list of 39 schools received over 1,000 leads in 2022.
| Top Schools |
| Algoma University |
| Algonquin College |
| Brock University |
| Carleton University |
| Centennial College |
| Concordia University |
| Conestoga College |
| Glendon College |
| Humber College Institute of Technology & Advanced Learning |
| King’s University College |
| Lakehead University – Orillia |
| Lakehead University – Thunder Bay |
| Laurentian University/Universite Laurentienne |
| Memorial University of Newfoundland |
| Mount Royal University |
| Nipissing University |
| Ohio Northern University |
| Ontario Tech University |
| Red Deer College |
| Redeemer University |
| TMU (Ryerson University) |
| Thompson Rivers University |
| Trent University |
| Trent University – Durham GTA |
| University of Alberta |
| University of Guelph |
| University of Guelph-Humber |
| University of Lethbridge |
| University of New Brunswick – Fredericton |
| University of Northern British Columbia |
| University of Regina |
| University of Saskatchewan |
| University of Sussex |
| University of the Fraser Valley |
| University of Waterloo |
| Vancouver Island University |
| Western University |
| Wilfrid Laurier University |
| York University |
Level of Interest
A student’s level of interest is calculated by how many total schools they have requested information from. In most cases, it’s more than 11, but in a third of cases, it’s 5 or fewer schools. As a school, receiving a higher percentage of Very High or High interest leads may be an indication of brand strength.
- Low (11+ schools) 43.6%
- Moderate (6-10 schools) 23.3%
- High (2-5 schools) 25.4%
- Very High (1 school) 7.7%
Intended Start Year
The majority of students requesting information were planning to start in 2023, but over 15% intended on starting in 2024 and beyond. From a marketing standpoint, this is important, as it means you have more time to recruit these students.
- 2022 23.8%
- 2023 59.8%
- 2024 11.1%
- 2025 3.7%
- 2026 1.6%
Province of Residence
Of the students living in Canada, the vast majority of students requesting information are from Ontario.
- Ontario 64.9%
- British Columbia 13.1%
- Alberta 10.6%
- Nova Scotia, Prince Edward Island, New Brunswick, and Newfoundland 4.7%
- Manitoba 2.5%
- Saskatchewan 2.4%
- Quebec 1.6%
- Nunavut, Yukon, and Northwest Territories 0.1%
Gender
The gender breakdown, with 62% being female, mirrors the general post-secondary gender breakdown.
- Female 61.9%
- Male 34.4%
- Prefer not to say 1.9%
- Other 1.8%
Next Steps
For more information on lead generation or how you can get started on the platform, contact us at:
The SchoolFinder Group Team
info@schoolfindergroup.com
Further reading:
» Utilizing Nurture Marketing to Recruit Students
» Fall 2021 Secret Shopper Results
» The SchoolFinder Group Database Email Query Fields
