The SchoolFinder Group Database Email Query Fields
May 2022
These are the fields available to query the SchoolFinder Group (SFG) database for email campaigns. Note that not all one million + students will have values in all the fields.
33 Email Query Fields
| Field Name | Possible Values |
| First Name | |
| Last Name | |
| Salutation | |
| Gender | Male, Female, Other or Prefer not to say |
| Phone | |
| Phone Type | Cell, Home or Work |
| Address1 | |
| Address2 | |
| Address3 | |
| City of Residence | Calgary, New York, Mumbai, etc. |
| Province / State of Residence | ON, NY, QC, etc. |
| Country of Residence | CA, US, IN, etc. |
| Postal / Zip Code | A1A B2B, 12345, etc. |
| Country of Citizenship | CA, US, IN, etc. |
| Profile Type | Student, Mature Student, Parent, Counsellor, Agent |
| Currently In | High School, College, University, Grad School, Law School, Business School, etc. |
| Interested In | High School, College, University, Grad School, Law School, Business School, etc. |
| Region of Study Interest | Provinces, States and Countries |
| Intended Start | Month and year of intended study |
| Degree Level of Interest | Diploma, Bachelor, Masters, etc. |
| Program of Interest | Up to 5 from 1,200 CIP Fields of Study |
| High School | Up to 3 |
| Post-Secondary School | Up to 3 |
| Academic Average | Range 1-100 |
| Birthday | Age |
| How you heard about us | |
| Interests | Academics, BIPOC, Business, etc. |
| Heritage | Indigenous, Hispanic, Ukrainian, etc. |
| Extra-curricular Activities | Alpine skiing, Canoeing, Choir, etc. |
| Affiliation | Abitibi-Price, BC Ferry and Marine Workers Union, McDonalds Restaurant, etc. |
| Personal Circumstances | ADHD, Amputee, LGBTTQQ2SA, etc. |
| School(s) of interest? | Up to 5 schools |
Next Steps & Further Reading
If you’d like further information on how you can reach the more than one million students, parents, and counsellors in the database, please contact us at:
The SchoolFinder Group Team
info@schoolfindergroup.com
Or alternatively, check out some of our other community profiles:
» The Most Effective Scholarship Marketing Strategies
» How Capilano University Uses Drip Email Marketing to Recruit Students
» Effective Digital Lead Management
