News & Events

Register for these events to learn more about recruitment marketing strategies

upcoming Events

December 8, 2021

12:00 PM – 12:30 PM EST

Fall 2021 Secret Shopper Results

From time-to-time during the recruitment cycle we will ‘secret shop’ schools on SchoolFinder.com and StudyinCanada.com. In October, we requested information from over 80 colleges and universities. We are tracking the responses (frequency and quality) and will be ready to reveal the Secret Shopper Fall 2021 results in a few weeks.

Join us on Wednesday, December 8th at 12pm EST for a free 30-minute webinar where we will discuss the latest results from our Secret Shopper program, observations on the top performers, and tips on what to do and what to avoid.

    January 19, 2022

    8:00 AM – 2:00 PM EDT

    CCUF International Education Fair

    The Canadian College and University Fairs are designed for any student who is looking to explore their post-secondary options.

    Join us this winter to connect with thousands of prospective students around the world, capture high-quality leadshost webinars, and promote your institution — all in a virtual environment.

    Past Events

    November 15-19, 2021

    10:00 AM – 5:30 PM EST

    CBIE2021 Virtual: Canada’s International Education Conference

    The global disruption that we are living through brings an opportunity to reshape lives, institutions, and communities while taking action on access, inclusion, and social justice issues. What does this look like from the lens of international education in Canada?

    CBIE2021 will again take place virtually with greater breadth in session formats to encourage broader participation and perspectives. Join us to contribute to the conversation and learn from international education leaders and practitioners who will share their lived experiences, research, and insights.

    November 9-10, 2021

    11:30 AM – 5:00 PM EST

    SEMM Forum 2021

    The pace of change has made it difficult to reflect, learn and prepare for what’s next. Attend the SEMM Forum to quickly learn the best tactics and strategies for today.

    October 22-23, 2021

    12:00 PM – 6:00 PM EDT

    CCUF National Virtual Education Fair

    The Canadian College and University Fairs are designed for any student who is looking to explore their post-secondary options.

    Join us this fall to connect with thousands of prospective students across the country, capture high-quality leadshost webinars, and promote your institution — all in a virtual environment.

    October 14, 2021

     

    Unibuddy Global Conference 2021

    This virtual event will bring together thousands of higher education professionals from around the world over an 18 hour period to share ideas, tips and best practice. 

    Over 100 speakers from the Higher Ed sector and beyond will inspire you with innovative new marketing tactics, recruitment strategies that really do work, and tips for working with student ambassadors.

    September 14, 2021

    3:00 PM EDT

    SEMM Forum Town Hall: School’s Back, Now What?

    In one way, shape, or form, school is back in session and students are hitting the books. With different rules and approaches from province to province and school to school there are bound to be some challenges and some successes.

    Join an expert panel to discuss the experience on their campus and what they expect for the months ahead. With everyone taking this one step at a time, it will be a great opportunity to hear what others are going through and share questions and considerations.

    June 17, 2021

    5:00 PM – 6:00 PM EDT

    Unibuddy Canada Summit 2021

    How can you ensure that all the hard work your marketing and recruitment teams do have impact?

    In this session we discussed how drip and nurture marketing can yield excellent results and provide an effective method for building relationships with students and influencers.

    June 10, 2021

    12:00 PM – 12:30 PM EDT

    Virtual Event Insights From 2020-21

    Over the past year, we’ve seen recruitment events move online from virtual campus tours to virtual open houses and virtual recruitment fairs.

    This session uncovered virtual event best practices, how to engage students pre, during, and post virtual events, and the benefits of posting events on the SchoolFinder and StudyinCanada platforms.

    We also had a roundtable discussion with a recruitment and marketing expert from IE University to explain how they’ve managed virtual events over the past year.

     

    May 5-6, 2021

    11:30 AM – 5:00 PM EDT

    SEMM Forum 2021

    The pace of change has made it difficult to reflect, learn and prepare for what’s next.

    In this session Astrid Morphet from the University of Guelph and Ashley Walker from the University of Waterloo shared their insights using ambassadors. Chris Wilkins with Emma Froud drew upon data insights from 10 million messages across 450+ institutions, to show how peer-to-peer engagement is integral to your marketing and recruitment strategy.

    Apr 25, 2021

    12:00 PM – 6:00 PM EDT

    CCUF Ways to Pay for School

    The Canadian College and University Fairs are designed for any student looking to explore their post-secondary options, finance their education and prepare for their careers.

    Mar 24, 2021

    12:00 PM – 12:30 PM EST

    ScholarshipsCanada: Overview of the Canadian Market and Increasing Awareness for Your Awards

    Join us for a 30-minute webinar where we will discuss the Canadian scholarship landscape (awards by program, needs, heritage, activities, organization, etc), tips on posting your scholarships including changes to the ScholarshipsCanada.com database, and options to maximize student awareness for your awards with examples of campaigns.

    Mar 2-20, 2021

    12:00 PM – 6:00 PM EST

    Canadian College and University Fairs – Spring 2021

    The Canadian College and University Fairs are designed for any student who is looking to explore their post-secondary options. Connect with schools from across the country, and collect valuable information from their representatives. There will also be a webinar schedule where you can tune in to presentations on scholarships, schools, programs, and more.

    Feb 23, 2021

    12:00 PM – 12:30 PM EST

    Student Retention Strategies

    Join us for an insightful webinar with Kirk Kelly from CRi, where we will discuss the costs of retention, how you can identify at-risk students, tools to reach students before they drop out, and more!

    Feb 17, 2021

    12:00 PM – 12:30 PM EST

    Effective Digital Lead Management

    Effective and timely communication with student leads is critical for your digital recruitment strategy. The minute a prospective student requests information from your school, the clock is on. If you aren’t responding within 24 hours, you need to know that other schools are. Join us for a 30-minute informative webinar.

    Jan 27, 2021

    12:00 PM – 12:30 PM EST

    Content Marketing: Best Practices to Effectively Reach Students

    If you’re looking to increase awareness and drive more interest and applications for your school or scholarship — content marketing should be part of your marketing strategy. Join us for a 30-minute informative webinar.

    Nov 16th-20th, 2020

    10:00 AM – 4:00 PM EST

    CBIE Conference 2020

    The meeting place for international education professionals from across Canada and around the world.

    Nov 16th-19th, 2020

    11:30 PM – 5:30 PM EST

    SEMM Forum Online

    Register before Saturday, November 14th with code SF25 to receive 25% off your ticket.

    Sept 10, 2020

    12:00 PM – 12:30 PM EDT

    Effective Digital Lead Management

    Aug 11-13, 2020

    12:30 PM – 5:00 PM EDT

    SEMM Forum Online

    Apr 30, 2020

    1:00 PM – 2:00 PM EDT

    SEMM Community Town Hall #5

    Apr 23, 2020

    1:00 PM – 2:00 PM EDT

    SEMM Community Town Hall #4

    Apr 9, 2020

    1:00 PM – 2:00 PM EDT

    SEMM Community Town Hall #2

    Apr 2, 2020

    1:00 PM – 2:00 PM EDT

    SEMM Community Town Hall

    Feb 19, 2020

    12:00 PM – 12:30 PM EST

    Conversion Marketing: Turning Prospects into Applicants with Digital Marketing

    Jan 15, 2020

    12:00 PM – 12:30 PM EST

    How to Effectively Reach Students with Content Marketing

    Dec 12, 2019

    12:00 PM – 12:30 PM EST

    Recruiting Students with Drip Email Marketing – “You have to date before you get married!”