News & Events

Register for these events to learn more about recruitment marketing strategies

upcoming news & Events

August 28, 2024

12:00 PM ET – 12:45 PM ET

Preparing for the 2024-25 Recruitment Cycle — What’s New at The SchoolFinder Group

We’re always working on a range of initiatives designed to help you reach your recruiting goals. Join us on Wednesday, August 28th at 12pm ET for a 45-minute webinar where we’ll discuss our latest features.

October 17-29, 2024

1:00 PM ET – 6:00 PM ET

SchoolFinder / Recruit in Canada Fairs

Meet face to face with students, families, young adults and professionals who are looking for undergraduate and postgraduate level studies abroad this spring — in Montréal, Ottawa, Toronto, Vancouver, and Calgary!

Past NEWS & Events

June 23-26, 2024

All Day

ARUCC 2024

Embark on a transformative journey with us at the ARUCC & PCCAT Conference 2024, where we invite you to join our community of forward-thinking professionals shaping the future of Canadian post-secondary education administration. 

June 5, 2024

12:00 PM ET – 12:30 PM ET

How to Market and Manage Your Scholarships with ScholarshipsCanada

We know that getting enough of the right applications for your scholarship(s) can be difficult, on top of challenges in managing and scoring the applicants. Join us on Wednesday, June 5th at 12pm ET for a 30-minute webinar where we’ll provide useful insights on how to promote and manage your scholarship(s).

May 28-31, 2024

All Day

NAFSA 2024

International educators from all corners of the world will gather at NAFSA 2024 to discover the latest innovations, new strategies, and best practices — taking place in New Orleans, LA from May 28 to 31, 2024. Come find us at booth #1446!

May 8-9, 2024

11:30 AM – 5:00 PM ET

SEMM Virtual Forum

Canada’s largest VIRTUAL event for Post-Secondary marketing, recruitment, student success, and enrolment management.

And, don’t miss our panel on Thursday, May 9 at 12:30pm ET, where we’ll discuss Effective Lead Conversion Strategies with Alberta University of the Arts, Wilfrid Laurier University, and Western University.
 

May 1, 2024

9:00 AM – 7:00 PM ET

ICEF Finance 2024

Enables quality agents from around the world to meet with Canadian and US education providers.

February 29-March 3, 2024

1:00 PM ET – 6:00 PM ET

SchoolFinder / Recruit in Canada Fairs

Meet face to face with students, families, young adults and professionals who are looking for undergraduate and postgraduate level studies abroad this spring — in Vancouver, Montreal, and Toronto!

February 21, 2024

12:00 PM ET – 12:30 PM ET

Fall 2023 Secret Shopper Results

Effectively recruiting students doesn’t have to be complicated or cost a fortune, but it is important! In this presentation we will reveal our latest “Secret Shopper” results.

Join us on Wednesday, February 21 at 12pm ET for a 30-minute webinar where we’ll discuss:
– The latest results from the program
– Tips on what to do and what to avoid
– An overview of the feedback from 1,000+ current prospective students 

February 14-16, 2024

8:00 AM ET – 5:00 PM ET

OURA 2024

Hosted at the Marriott Downtown at CF Toronto Eaton Centre from February 14-16, this annual conference will include keynote speakers, sessions, workshops and roundtables from experts in the University Registrarial field.

January 24, 2024

8:00 AM ET – 1:00 PM ET

StudyinCanada Virtual Winter Fair

This event is for Canadian schools looking to recruit international students. You choose a webinar time slot, (45 mins including Q&A) and add some links and downloadables to your booth (which you don’t have to staff). We’ll track students who attend your presentation and visit your booth — and then we send you the lead contact information.

November 29, 2023

5:00 PM ET – 9:00 PM ET

SchoolFinder Virtual Fall Fair

This event is for schools looking to recruit Canadian students. You choose a webinar time slot, (45 mins including Q&A) and add some links and downloadables to your booth (which you don’t have to staff). We’ll track students who attend your presentation and visit your booth — and then we send you the lead contact information.

November 26-29, 2023

All Day

CBIE Conference 2023

Canada’s international education (IE) conference will take place this year at the Vancouver Convention Centre. Join us at CBIE2023 to explore how we can co-create a path for international education where together, we can drive progress toward a more just, sustainable, and resilient future for all. 

November 7-9, 2023

All Day

SEMM Forum

Join us in-person at Canada’s largest event for post-secondary marketing, recruitment, student success and enrolment management! The SEMM Forum provides an opportunity for everyone on campus to have a positive and sustainable impact on the institutional outcomes that support student success.

October 24-26, 2023

8:00 AM ET – 4:00 PM ET

2023 NAFSA Region X and XI Conference

Learn, network, and engage with IE professionals dedicated to advancing the field of international education. Build lasting partnerships with peers and institutions from across Regions X, Region XI, and around the world.

October 25, 2023

12:00 PM ET – 12:30 PM ET

How to Market, Manage, and Adjudicate Your Awards with ScholarshipsCanada

Join us on Wednesday, October 25th at 12pm ET for a 30-minute webinar where we’ll provide useful insights on how to promote and manage your scholarship(s).

October 16, 2023

8:00 AM ET – 3:00 PM ET

OSCA Fall 2023 Conference

Join over 300 other Guidance Counsellors and Career Educators from across Ontario to network, learn, and grow at the Ontario School Counsellors’ Association Fall 2023 Conference. New and returning sponsors and exhibitors are eager to share updated resources and strategies to assist you in your everyday practice.

September 27 – October 1, 2023

1:00 PM ET – 6:00 PM ET

SchoolFinder / Recruit in Canada Fairs

Meet face to face with students, families, young adults and professionals who are looking for undergraduate and postgraduate level studies abroad this spring — in Vancouver, Montreal, and Toronto!

September 26-27, 2023

All Day

EAIE Annual Conference and Exhibition

The EAIE is the European centre for expertise, networking and resources in the internationalization of higher education. This year’s conference theme is ‘Connecting currents’ and the event will take place at Rotterdam Ahoy.

August 30, 2023

12:00 PM ET – 12:45 PM ET

Preparing for the 2023-24 Recruitment Season — What’s New at the SchoolFinder Group

Over the past several months, we’ve been working on a range of initiatives designed to help you reach your recruiting goals in 2023-24. Join us on Wednesday, August 30th at 12pm ET for a 45-minute webinar where we’ll discuss these exciting new recruiting options.

May 30 – June 2, 2023

All Day

NAFSA 2023

NAFSA, the world’s largest association dedicated to international education and exchange, invites you to the 75th NAFSA Annual Conference & Expo, their most exciting conference ever! Be a part of the most diverse and comprehensive global event attended by thousands of professionals from across the field. 

May 10-11, 2023

11:30 AM ET – 4:00 PM ET

SEMM Forum

Join us virtually at Canada’s largest event for Post-Secondary marketing, recruitment, student success and enrolment management! The SEMM Forum provides an opportunity for everyone on campus to have a positive and sustainable impact on the institutional outcomes that support student success.

March 29, 2023

12:00 PM – 12:30 PM ET

Best Practices for Responding to Prospective Student Inquiries

Effectively recruiting students doesn’t have to be complicated or cost a fortune, but it is important! In this presentation, we will reveal our “Secret Shopper” results.

Last fall, we requested information from 100+ colleges and universities, and measured the responses for their timeliness, frequency and quality.

Join us on Wednesday, March 29th at 12pm ET for a 30-minute webinar where we will discuss:
– The latest results from the program
– Tips on what to do and what to avoid
– An overview of the feedback from 550+ current prospective students​

March 2-5, 2023

12:00 PM – 6:00 PM

Recruit in Canada Spring 2023

Meet face to face with students, families, young adults and professionals who are looking for undergraduate and postgraduate level studies abroad this spring — in Vancouver, Montreal, and Toronto!

February 22, 2023

12:00 PM – 12:30 PM ET

SchoolFinder Group Platform Overview with Max

Whether you’re interested in generating student leads, building brand awareness for your school and program, or you are simply looking to gain digital marketing insights, this free webinar is for you!

We will be providing an overview of your options to recruit Canadian or international students on our network of sites: SchoolFinder.com, ScholarshipsCanada.com, and StudyinCanada.com.

February 15-17, 2023

8:00 AM – 4:00 PM ET

OURA Conference 2023

OURA’s annual conference has returned to in-person for 2023! Hosted at the Marriott Downtown at CF Toronto Eaton Centre from February 15-17, the conference will include keynote speakers, sessions, workshops and roundtables from experts in the University Registrarial field.

November 23, 2022

8:00 AM – 2:00 PM ET

CCUF International Virtual Education Fair 

CCUF Fairs are back this fall! Join us at the International Virtual Education fair, where students from around the world will be sitting in on live presentations and meet with representatives from Canadian institutions to learn more about studying in Canada as an international student.

November 14-16, 2022

7:00 AM – 5:00 PM ET

CBIE Conference Toronto

Join us at CBIE2022 as we explore the dynamic and transformative challenge of balancing the opportunities and responsibilities that are imperative to a prosperous, equitable and sustainable future for international education in Canada and globally.

November 13-16, 2022

7:00 AM – 5:00 PM ET

AACRAO SEM Conference Toronto

The premier event for Enrollment Management professionals, attendees will enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level.

November 10, 2022

3:00 PM – 9:00 PM ET

CCUF National Virtual Education Fair

CCUF Fairs are back this fall! Join us at the National Virtual Education fair, where students across Canada will be sitting in on live presentations and meet with representatives from your institution to learn more about studying in Canada as a Canadian student.

November 10, 2022

1:00 PM – 3:00 PM ET

CCUF Virtual Counsellor Workshop

This event will provide high school and post-secondary counsellors and administrators an opportunity to connect with your institution one-to-one. The workshop will consist of a series of roundtable networking sessions and presentations. Join us before the CCUF National Virtual Education Fair!

November 10, 2022

12:00 PM – 1:00 PM ET

Overcoming Barriers and Challenges for Women in Universities

This online webinar ‘Challenges and Opportunities for Women in Academia’ sets out to address the barriers women face in universities. This webinar suits Canadian, European and UK audiences and is free to attend. It will also include a Q & A session to answer your questions.

October 24-26, 2022

11:30 AM – 5:00 PM ET

SEMM Forum Fall 2022

The pace of change has made it difficult to reflect, learn and prepare for what’s next. Attend the SEMM Forum to quickly learn the best tactics and strategies for today.

September 22-29, 2022

1:00 PM – 8:00 PM ET

Recruit in Canada / Study and Go Abroad Fall 2022

If you’re looking to meet students face-to-face this fall, we’ve joined Recruit in Canada to host five education fairs across Canada — in Toronto, Montreal, Ottawa, Vancouver, and Calgary!

September 13-16, 2022

9:00 AM – 7:00 PM CET

EAIE Conference and Exhibition

The Annual EAIE Conference is Europe’s largest and most comprehensive higher education event, bringing together passionate professionals from all over the globe. 

August 10, 2022

12:00 PM – 12:30 PM ET

 

Building Brand Awareness Through Content Marketing

If you’re looking to build brand awareness, having a pipeline of successful content that is focused on helping students (not selling) is an important strategy to master. Join us on Wednesday, August 10th at 12:00pm ET for a 30-minute webinar where we will discuss content marketing trends, 2021 content review from SchoolFinder.com and StudyinCanada.com, content marketing best practices, and more!

July 20, 2022

12:00 PM – 12:30 PM ET

 

Fall 2022 Recruitment Events Overview

Whether it’s in-person, virtual, or hybrid, events are back and we couldn’t be more excited! Join us on Wednesday, July 20th at 12pm ET for a 30-minute webinar where we will discuss all things events, including: SAGA / CCUF in-person events in September, CCUF virtual events in October, and other events you might be interested in (QS, SLE, etc.).

July 1, 2022

News Release: The SchoolFinder Group Acquires Recruit in Canada / Study and Go Abroad

The SchoolFinder Group is announcing its acquisition of Recruit in Canada (RIC) and its Study and Go Abroad education fairs! The RIC business will be integrated with the SFG operations as of July 1, 2022. 

June 19-22, 2022

 

ARUCC Conference 2022

The ARUCC Conference attracts senior managers and decision-makers from colleges and universities across Canada. Join us to attend interactive education sessions focusing on such topics as innovations, initiatives, and collaborative projects at postsecondary institutions across the country. 

June 15, 2022

12:00 PM – 12:30 PM ET

SFG Platform Overview with Max Hyland

Whether you’re interested in generating student leads, building brand awareness for your school and program, or you are simply looking to gain digital marketing insights, this free webinar is for you!

June 9, 2022

10:00 AM – 4:00 PM ET

Unibuddy Canada Summit 2022

Join us virtually at the Unibuddy Canada Summit 2022 for high-value insights from your peers, proven success strategies, and exclusive product demos to help you connect with students along their journey.

May 25, 2022

News Release: The SchoolFinder Group and MPOWER Partner

The partnership with MPOWER, the leading provider of education loans, will offer the international community on StudyinCanada.com better access to MPOWER student loans and scholarships to help fund their education.

May 10-11, 2022

11:30 AM – 5:00 PM ET

SEMM Forum 2022

The pace of change has made it difficult to reflect, learn and prepare for what’s next. Attend the SEMM Forum to quickly learn the best tactics and strategies for today.

February 23, 2022

News Release: The SchoolFinder Group and Unibuddy Partner

The partnership with Unibuddy, a global leader in student engagement, will offer the SchoolFinder.com community access to student ambassadors from schools across Canada and around the world.

January 19, 2022

8:00 AM – 2:00 PM EDT

CCUF International Education Fair

The Canadian College and University Fairs are designed for any student who is looking to explore their post-secondary options.

Join us this winter to connect with thousands of prospective students around the world, capture high-quality leadshost webinars, and promote your institution — all in a virtual environment.

December 8, 2021

12:00 PM – 12:30 PM EST

Fall 2021 Secret Shopper Results

From time-to-time during the recruitment cycle we will ‘secret shop’ schools on SchoolFinder.com and StudyinCanada.com. In October, we requested information from over 80 colleges and universities. We are tracking the responses (frequency and quality) and will be ready to reveal the Secret Shopper Fall 2021 results in a few weeks.

Join us on Wednesday, December 8th at 12pm EST for a free 30-minute webinar where we will discuss the latest results from our Secret Shopper program, observations on the top performers, and tips on what to do and what to avoid.

    November 15-19, 2021

    10:00 AM – 5:30 PM EST

    CBIE2021 Virtual: Canada’s International Education Conference

    The global disruption that we are living through brings an opportunity to reshape lives, institutions, and communities while taking action on access, inclusion, and social justice issues. What does this look like from the lens of international education in Canada?

    CBIE2021 will again take place virtually with greater breadth in session formats to encourage broader participation and perspectives. Join us to contribute to the conversation and learn from international education leaders and practitioners who will share their lived experiences, research, and insights.

    November 9-10, 2021

    11:30 AM – 5:00 PM EST

    SEMM Forum 2021

    The pace of change has made it difficult to reflect, learn and prepare for what’s next. Attend the SEMM Forum to quickly learn the best tactics and strategies for today.

    October 22-23, 2021

    12:00 PM – 6:00 PM EDT

    CCUF National Virtual Education Fair

    The Canadian College and University Fairs are designed for any student who is looking to explore their post-secondary options.

    Join us this fall to connect with thousands of prospective students across the country, capture high-quality leadshost webinars, and promote your institution — all in a virtual environment.

    October 14, 2021

     

    Unibuddy Global Conference 2021

    This virtual event will bring together thousands of higher education professionals from around the world over an 18 hour period to share ideas, tips and best practice. 

    Over 100 speakers from the Higher Ed sector and beyond will inspire you with innovative new marketing tactics, recruitment strategies that really do work, and tips for working with student ambassadors.

    September 14, 2021

    3:00 PM EDT

    SEMM Forum Town Hall: School’s Back, Now What?

    In one way, shape, or form, school is back in session and students are hitting the books. With different rules and approaches from province to province and school to school there are bound to be some challenges and some successes.

    Join an expert panel to discuss the experience on their campus and what they expect for the months ahead. With everyone taking this one step at a time, it will be a great opportunity to hear what others are going through and share questions and considerations.

    June 17, 2021

    5:00 PM – 6:00 PM EDT

    Unibuddy Canada Summit 2021

    How can you ensure that all the hard work your marketing and recruitment teams do have impact?

    In this session we discussed how drip and nurture marketing can yield excellent results and provide an effective method for building relationships with students and influencers.

    June 10, 2021

    12:00 PM – 12:30 PM EDT

    Virtual Event Insights From 2020-21

    Over the past year, we’ve seen recruitment events move online from virtual campus tours to virtual open houses and virtual recruitment fairs.

    This session uncovered virtual event best practices, how to engage students pre, during, and post virtual events, and the benefits of posting events on the SchoolFinder and StudyinCanada platforms.

    We also had a roundtable discussion with a recruitment and marketing expert from IE University to explain how they’ve managed virtual events over the past year.

     

    May 5-6, 2021

    11:30 AM – 5:00 PM EDT

    SEMM Forum 2021

    The pace of change has made it difficult to reflect, learn and prepare for what’s next.

    In this session Astrid Morphet from the University of Guelph and Ashley Walker from the University of Waterloo shared their insights using ambassadors. Chris Wilkins with Emma Froud drew upon data insights from 10 million messages across 450+ institutions, to show how peer-to-peer engagement is integral to your marketing and recruitment strategy.

    April 25, 2021

    12:00 PM – 6:00 PM EDT

    CCUF Ways to Pay for School

    The Canadian College and University Fairs are designed for any student looking to explore their post-secondary options, finance their education and prepare for their careers.

    March 24, 2021

    12:00 PM – 12:30 PM EST

    ScholarshipsCanada: Overview of the Canadian Market and Increasing Awareness for Your Awards

    Join us for a 30-minute webinar where we will discuss the Canadian scholarship landscape (awards by program, needs, heritage, activities, organization, etc), tips on posting your scholarships including changes to the ScholarshipsCanada.com database, and options to maximize student awareness for your awards with examples of campaigns.

    March 2-20, 2021

    12:00 PM – 6:00 PM EST

    Canadian College and University Fairs – Spring 2021

    The Canadian College and University Fairs are designed for any student who is looking to explore their post-secondary options. Connect with schools from across the country, and collect valuable information from their representatives. There will also be a webinar schedule where you can tune in to presentations on scholarships, schools, programs, and more.

    February 23, 2021

    12:00 PM – 12:30 PM EST

    Student Retention Strategies

    Join us for an insightful webinar with Kirk Kelly from CRi, where we will discuss the costs of retention, how you can identify at-risk students, tools to reach students before they drop out, and more!

    February 17, 2021

    12:00 PM – 12:30 PM EST

    Effective Digital Lead Management

    Effective and timely communication with student leads is critical for your digital recruitment strategy. The minute a prospective student requests information from your school, the clock is on. If you aren’t responding within 24 hours, you need to know that other schools are. Join us for a 30-minute informative webinar.

    January 27, 2021

    12:00 PM – 12:30 PM EST

    Content Marketing: Best Practices to Effectively Reach Students

    If you’re looking to increase awareness and drive more interest and applications for your school or scholarship — content marketing should be part of your marketing strategy. Join us for a 30-minute informative webinar.

    November 16-20, 2020

    10:00 AM – 4:00 PM EST

    CBIE Conference 2020

    The meeting place for international education professionals from across Canada and around the world.

    November 16-19, 2020

    11:30 PM – 5:30 PM EST

    SEMM Forum Online

    Register before Saturday, November 14th with code SF25 to receive 25% off your ticket.

    September 10, 2020

    12:00 PM – 12:30 PM EDT

    Effective Digital Lead Management

    August 11-13, 2020

    12:30 PM – 5:00 PM EDT

    SEMM Forum Online

    April 30, 2020

    1:00 PM – 2:00 PM EDT

    SEMM Community Town Hall #5

    April 23, 2020

    1:00 PM – 2:00 PM EDT

    SEMM Community Town Hall #4

    April 9, 2020

    1:00 PM – 2:00 PM EDT

    SEMM Community Town Hall #2

    April 2, 2020

    1:00 PM – 2:00 PM EDT

    SEMM Community Town Hall

    February 19, 2020

    12:00 PM – 12:30 PM EST

    Conversion Marketing: Turning Prospects into Applicants with Digital Marketing

    January 15, 2020

    12:00 PM – 12:30 PM EST

    How to Effectively Reach Students with Content Marketing

    December 12, 2019

    12:00 PM – 12:30 PM EST

    Recruiting Students with Drip Email Marketing – “You have to date before you get married!”

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