Events

Register for these events to learn more about recruitment marketing strategies

Upcoming Events

Nov 3–5 2026

64th Annual CAGS Conference

All day

The Canadian Association for Graduate Studies (CAGS) will host its 64th Annual Conference at the Hotel Saskatchewan in Regina from 3-5 November 2026. The title of this year’s conference is Empowering Excellence: Innovating Graduate Education for a Changing Canada.

Nov 8–9 2026

OSCA / ACOSO Annual Conference

Times vary

This dynamic event brings together a diverse network of Guidance Counsellors and Career Educators committed to supporting students in their academic, emotional, and social growth.

Feb 28–7 2027

SchoolFinder / Recruit in Canada Fairs

1 pm - 5 pm

Meet face to face with students, families, young adults and professionals who are looking for undergraduate and postgraduate level studies this spring — in, Toronto, Calgary and Vancouver!

Past Events

2026

Sep 26–4 2026

SchoolFinder / Recruit in Canada Fairs

Times vary

Meet face to face with students, families, young adults and professionals who are looking for undergraduate and postgraduate level studies abroad this fall — in, Vancouver, Calgary, Montréal, and Toronto!

Sep 8–11 2026

EAIE Glasgow 2026

Times vary

The EAIE Conference and Exhibition is the annual meeting point for over 7000 international education professionals. Recognised as Europe’s key gathering for the sector, it offers a focused space to connect with partners, strengthen collaboration in education and research, exchange expertise, and gain practical insights into current programmes and funding developments. 

Aug 12 2026

How to Plan Smarter School Visits in Canada

12:00 PM ET – 12:30 PM ET

In this 30-minute webinar, we'll share how to plan a more targeted and effective Canadian school visit strategy.

Jun 17 2026

How to Market and Manage Your Scholarship

12:00 PM ET – 12:30 PM ET

Looking to increase awareness, attract more qualified applicants, and streamline the management of your scholarship program? Join us for a 30-minute free webinar designed to help organizations maximize the impact of their awards.

In this session, we’ll walk through proven strategies to effectively market your scholarship and reach the right students: from targeted drip email campaigns and featured listings to content marketing and social media promotion. You’ll also learn how to design and improve your scholarship program, from online application, document collection and the scoring matrix. You’ll also learn more about adjudication including our new AI-powered scholarship adjudicator.

May 26–29 2026

NAFSA 2026

All Day

International educators from all corners of the world will gather at NAFSA 2026 to discover the latest innovations, new strategies, and best practices — taking place in Orlando, Florida from May 26-29, 2026. Come find us at booth #509!

Apr 15 2026

What Happens After “Request Info”? The 2026 Secret Shopper Results

12:00 PM ET- 12:30 PM ET

Every school wants to respond to a student’s request… and yet, not every student gets a response.

Now in its 9th iteration, our Secret Shopper program continues to evaluate how institutions handle prospective student outreach. This year, in addition to posing as undergraduate and graduate students, we’ve added a Grade 11 prospective student to our roster. Alongside the results from more than 150 universities and colleges, we’ll highlight several standout examples — both impressive and surprising.

Apr 7–9 2026

2026 National SEMM Conference

All Day

Join us in Hamilton, Ontario, from April 7-9. Take $150 off registration with promo code SFG150 at checkout!

Feb 28–8 2026

SchoolFinder / Recruit in Canada Fairs

Times Vary

Meet face to face with students, families, young adults and professionals who are looking for undergraduate and postgraduate level studies abroad this spring — in, Vancouver, Calgary, and Toronto!

Feb 11 2026

Webinar: Doing More with Less: How to Build a High-Impact Student Recruitment Communications Plan

12:00 PM ET – 12:30 PM ET

As inquiry volumes surge and recruitment teams are stretched thin, building an intentional, data-informed inquiry response plan is one of the lowest-cost, highest-impact opportunities to improve student engagement, lead quality, and downstream enrollment outcomes.

Drawing on comprehensive data from 100+ PSEs and thousands of prospective students, this session reveals how strategic enrollment leaders are transforming their inquiry response from reactive to results-driven. 

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